Revamped eCommerce Website for Higher Performance

Client Background- 

Our client is a leading supplier of digital products and office supplies based in California, US. They fulfill a wide range of workspace requirements of both individuals and corporate customers across the region. With the Net30 business model, our client aims to give their customers the convenience of buying digital products without making an immediate payment. And corporate customers are at an advantage as they get a credit limit for bulk purchases. Additionally, they have interesting membership plans for both existing and new customers to extend their experience of buying digital products.

Business Requirements- 

Our client was doing good in the market and within a few months, their customer base exceeded the figure of 70,000. The growth was commendable. However, their eCommerce website faced performance issues with a growing customer base as it was deployed on a shared and private server HostGator. This impacted their user experience.

Proposed Solution- 

Softude revamped and migrated the client’s eCommerce website from
HostGator to an AWS cloud server. By harnessing the power of AWS, we empowered the website to handle increased traffic, delivering swift and uninterrupted user experiences to the users. We also implemented a disaster recovery architecture providing a safety net against potential disasters or unexpected downtime. The revamped eCommerce website now boasts faster load times.

Solution Impact-

• 2,00,000+ registered users 
• 30-40 daily transactions 
• 90,000+ monthly orders 
• 50% faster report extraction 
• 33% surge in order conversion 
• Full visibility on order processing, inventory, etc. 
• Improved user experience with an optimized website 
• Increased revenue with repeat business 

Softude revamped and migrated the client's eCommerce website to the AWS cloud for better management of an increased user base. We also improved the website's loading time by adding a disaster recovery architecture.